One of the most popular lines of business is to sell clothes.
Open a business in this area the dream of many aspiring entrepreneurs. However, you should think carefully about the concept store, stylistic direction, financial costs and economic benefits. Some large companies offer franchise for opening a retail shop . For example, Jeans is a successful organization with a popular brand.
To become a successful owner of a clothing store, you must, first of all, to examine the demand of people and the needs of potential customers. After complying with all important details of business formation, it is possible to develop retail and think about expanding your business.
Drawing up concept storeTo open your shop, you need to think carefully about his concept. Area placement of stands and commercial equipment, configuration, fitting, interior design - all affect the opinion of consumers. Therefore it is necessary to do the preparatory phase of a plan or scheme of arrangement of the elements of trade.
Great influence on the development of the trading business has traded. The entrepreneur needs to understand the client. Based on them, it is necessary to form store selection. This can perform a statistical analysis of the consumer. Their sex, age and style of dress will be an important consideration in the selection range. Experts recommend to stick to a single concept in planning the store. So, Jeans focuses on different age customers. These shops offer a range of products for both young children and adolescents, adults, women and men. Products are divided into denim, knitwear, sportswear and other clothing. Range changes regularly and updated, so shop has regular customers.
This niche allows you to touch the needs of many segments of the population. In addition, such clothing is the low price. It caters for different segments of the population, and this is an advantage for retailers. Shop will be able to compete with other outlets. The demand for such a business could lead to an increase in sales and an increase in financial income.
When planning your business you need to think about the name of the future store. It should be rich, original and memorable. If the entrepreneur will cooperate with the company providing the franchise, it must adhere to its concept. Very often mediators from large firms share a common brand. Such cooperation is mutually beneficial process for both parties. Entrepreneur uses the well-known brand, with which an increasing number of visitors and sales. A company advertises its services, increases the total revenues, expanding territorial opportunities.
To open a shop, you need to take care of the legal registration. It's enough to register a beginning entrepreneur's own IP. You must select a system of taxation, such as simplified. Rental and purchase of cash register - an integral part of the management of this business. You need to open a bank account, pay a state fee. Then you need to notify the tax office. Printing and other paraphernalia is also needed to run a business.
Using the brand JeansIn order to open a shop Jeans, you must consider a number of factors that must be done. The Company provides certain requirements to the selling space. It must be not less than 150 square meters. Collection of branded apparel has a rich assortment, and on a smaller area would be impossible to demonstrate the full range of sizes. Store design is made in the same style, so the company is not profitable to work with small volumes of sales.
The company has its own production of garment. Therefore, representatives of the store is easy to navigate in the range and model changes. The company's designers are guided quickly to changes in consumer preferences. Therefore, we can be sure that the clothes will meet all the requirements of customers. A similar response to changes in market demand allows entrepreneurs to get trendy and up product that will appeal to buyers.
Using affiliate retail comfortable and the fact that the company uses advanced methods of marketing campaigns. Advertising on the Internet, popular glossy magazines and on television make the brand popular and recognizable. Therefore, the entrepreneur who will work with this organization, there is a great demand for advertising assortment.
Financial income from the business will depend on the number of sales and the amount of purchases. Therefore, Jeans is advantageous cooperation, as the margin for the purchased clothing is minimal. Products already provided in many corporate offices of large shopping centers. The advantage of purchasing a franchise will be the absence of a city or large stores such points. And the use of innovative ideas and original concepts would be a plus for business development.
o discuss all the details of the work, you must contact the supplier. There are many offices in different cities of the country. In a personal conversation we can discuss the percentage mark-up on goods, the terms of the contract, as well as to conclude an agreement by mutual consent of the parties.
The internal arrangement of retail spaceAfter you have chosen the correct room area, it is necessary to consider in detail the interior. All shops unified network sustained in the same style - this aspect needs to be discussed at a preliminary stage with the supplier. The interior design, decoration of commercial equipment, principles of merchandising, layout of the furniture and fitting rooms - all this should highlight the existing brand.
Special attention should be paid to recruitment. On how to be qualified employee, the success of the entire organization. Some companies offer professional courses for staff training. Therefore, to open a shop Jeans are advised to enter the state of affairs of employees on the basis of the existing corporate culture and regulations. Store personnel must have an attractive appearance, different communicative skills and responsible.
The room should be cozy and comfortable. Greatly influenced by lighting. You must carefully consider all the details. To take into account all the nuances of painting and decorating, it is recommended to do the layout of the future shopping facilities. All the details can be worked with a designer or a representative of an organization that provides franchise.
When planning area must not forget about placing dummies. They will demonstrate the range of goods. Since Jeans offers clothing for all ages, it is recommended to purchase equipment corresponding to this position.
A special place in the store should be allocated to areas fitting. They need to be comfortable and spacious. Keep in mind that their number should be calculated in such a way that they lacked all buyers, even during peak hours. Mirror and all related products must also be within the zone.
Doing BusinessIn order to motivate customers to sales, it is recommended to make a bright sign and advertising in various publications. It is particularly important to pay attention to this point in the first days of opening. Shares and will help to make a small presentation recognizable and popular store. A sales and discount cards will allow purchase of regular customers and create a customer base.
Some experts agree: to open a similar store, you need to have at least 150 thousand. Dollars. This figure can vary depending on the needs and preferences of the owner of the store. Start your own trading business can be, with start-up capital. Its dimensions depend on the requirements of the supplier. After all, the company is interested in the financial stability of retail stores. In addition, the larger the value of the initial capital, the faster the sales department can make a profit and grow.
Expanding your own business requires organization and team unity. Entrepreneur must respond quickly to changes in the financial and trading environment. Therefore, a great influence on the development of the business have a personality.
In any case, this kind of activity can bring great profits to expand partnership relations and create a new image.