How easy it is to open your real estate agency from scratchQuite often young entrepreneurs think about the fact that open your real estate agency from scratch. This is due to the fact that people in the time buys an apartment or house, seriously thinks about how much cash could make only a single organization of the meeting of the seller and the buyer.
However, most business-like open former real estate agents. That's because they have the necessary experience, knowledge, and in some cases, the database (here it will all depend on how the employee was decent, and how well able to protect information former employer). In each case, the decision about how to open your real estate agency, looks obvious and simple. Most often, the entrepreneur thinks that it will be enough just rent an office, buy a desk, chair and telephone, and that's it - the company is ready to work and earning a lot of money. However, in reality it is not so easy as it seems.
What does it take to open a business on the property with zeroDifferent types of clients may encounter startup company
You should start with what is quite low barriers to entry in this market have meant that the new real estate agency opened every day, creating a huge competition in this industry. It is worth noting that they are closed as quickly as opened. Even despite the fact that real estate in Moscow, and in regions experiencing a boom, make start-up company is not so easy.
There can be several. The first may be in the fact that today there are quite a number of customers that are very intimidated horror stories about fraud such agencies, respectively, such people prefer to cooperate only with large companies, which have long been on the market. The second case - come across as "quirky" people who themselves are able to cheat. Therefore, the position of the new company does not look so promising:
- null popularity on the market;
- high level of competition that will force the company to fight for customers with hundreds of other similar companies;
- the most convenient unsophisticated customers who buy an apartment for family reasons, and not because they want to make money, often go to large companies (this is due to the fact that they are aware of their ignorance and do not want to succumb to risk);
- experienced buyers may try to cheat the company if it will not have a highly qualified lawyer (payment services often depends on his level of professionalism).
The necessary investments in advertising and promotion of different ways
If the entrepreneur still decided to open a similar business, he needs to take care of good advertising. At the primary level will be only one global problem - about us, nobody knows. Consequently, efforts and money must be spent on ensuring the well-known enterprises in the market. It is worth noting that this requires not only large, and huge investments in advertising and promotion.
Enough common are cases in which entrepreneurs who have not calculated their financial capabilities, at the beginning of trying to do small modules with quotes in various free newspapers, which are distributed in the mailboxes. Despite the fact that the choice of the publication is made correctly, small size module underscores yet the low status of the real estate agency on the background of stripes quotes large companies.
On the other hand, these entrepreneurs can be understood, because the funds for the purchase of a larger module sizes may not be available. This is due to the fact that the price of such advertising in newspapers often very high. Compensate for such a hopeless situation, you can use the placement of image advertising in other newspapers.
For medium-sized companies the minimum possible advertising budget should be approximately $ 1,000 per month.
Registration, the business plan is under consideration and preparation of all necessary documents
To open such a business requires a relatively small number of documents. It is necessary to take into account the fact that the license is canceled for today. Consequently, the need to perform the following steps:
- granting the application for registration;
- formation and put on the account of the enterprise;
- VAT registration;
- providing insurance certificate;
- work pay compulsory registration fee;
- print order.
To the entrepreneur could get a loan at his job, he would need to write a business plan, to verify your income and have a befitting collateral for loans.
It is worth noting that banks are lending to the opening of agencies are very reluctant, because the area of real estate necessarily require significant investments for an extended period of time. Consequently, the banks do not want to take risks, because for them it is unacceptable. In order to get a loan and open a similar business, you will need to bring enough valid arguments. However, getting credit, and registration - it is still a small part of what needs to be done.
Output suitable premises to open a similar business from scratch
Office must always be located in a public place while it may not be the center of the city. The main factor is the presence of the residential sector. Practice shows that the great demand for services companies, which are located in densely populated residential area. However, if you plan to cover all areas and assemble complete database objects, then it is recommended to have an office in the central streets.
The cost of renting the premises may be about 800 dollars a month.
Selection of staff required to open a similar business in the sale of real estate from scratch
It is understood that the establishment of the company's reputation can not be limited only to investments in advertising. Declared level of support needed and the quality of services offered to customers. Real estate agency work first thing related to communication with the client, therefore, care must be taken to ensure that all salaried employees differed tolerance, communication skills and endurance (which is important). The last point is important because often the hearth for engaging in any real estate transactions can be family circumstances, accordingly, the employee should be ready to hear from customers who have come all the details of their family life.
A good real estate agent often becomes more and psychotherapist, which imposes on it a serious moral responsibility.
Most real estate agents have reported that a huge role in promoting such an enterprise plays word of mouth - every satisfied customer will lead the agency of their friends and recommend it to all my associates.
The next problem, which arises from a businessman, a search for personnel (agents).
There seemed a bit paradoxical situation. Market in Moscow has long been redivided between a certain number of large enterprises. Despite this, in order to become a real estate agent in this city, you will need to pass the competition, and in some cases receive special education. In the regions, on the contrary, many companies are ready to recruit agents from the street that can automatically lead to a not always of the highest competence and employees fairly high turnover.
It is important to note that there are some individuals who manage one month to replace a dozen agencies, while copying each of the databases and making third-party transactions. Therefore, the entrepreneur who starts a similar business, you need to fear not only of deception on the part of buyers and fraud own staff.
Preparation of a database of buyers and sellers of apartments for further work
The next thing is to collect a database of buyers and sellers of apartments. It is from this work begins any real estate agency. The main source of information for the database vendors are putting up callback to privacy. Most often by the same sticking-up begins to create its own database most of the agencies.
Should know that such a technique of sticking very simple: on the computer or by hand written announcement, which may include the following: "Decent family remove or buy an apartment in this house. It is very urgent. No middlemen. The phone number", then you will need to paste this Ads all entrances of houses that are in the area. Further, the company will only receive calls and to put all sellers in its database.
Given the fact that people who sell apartments, no interest for the services is not taken, almost all vendors that caught pasting, immediately agreed to provide information to the agency. Consequently, there will be only attract customers through advertising.
To find them you will need to place in newspapers quotes with the best positions, which were collected from the database. In the absence of such a position the company often does not stop and make ads with non-existent apartments, which set out the attractive low prices. The main attraction here is the buyer, after which there will be only a matter of technique: ping all agencies to find similar apartment and interest earned divided equally among all stakeholders. In this case, the fact that the apartments of the announcement does not exist, because it is already sold.
Potential revenues from the opening of such an agency from scratch
Calculate the potential revenues can be quite simple. The standard size of fees that take the real estate agency for the services provided, may be 5-6% of the purchase price of the apartment.
Most common positions are one-bedroom apartments and Dormitory. Their cost is quite predictable, so income from the transaction is clear.
In each case it is necessary to consider separately the number of apartments that will need to sell in order to cover all the costs that went to the opening of such a business from scratch.
Possible payback period and profitability will depend on the amount of costs, demands and plans owners. A small company can pay off and in a few months. Some of the participants in this market is called the level of profitability of the business for about 80%, but experts do not agree with this, because they believe such a figure is somewhat inflated. A more realistic figure - about 20-25%.
Experienced Realtors reported that there is no sense to engage in such business in the case when the state of a person's gross income 10 will turn out less than 15,000 dollars a month.