The first steps to success, or how to set up your business

Before you create a business from scratch, you should consider a few points that are key to your potential success.

1. Understanding of its business (at least a general idea of ​​the market provided for services and goods).
2. Think about the exclusivity and uniqueness of your services. Need something to stand out among competitors, otherwise the success can not wait.
3. Pre-identify the target audience (ie. E. The mass of people, which will be sent to your efforts) and your target market (the output of a new product, some fraction of it, and so on. N.).

Only after all the answers made sense to begin. If you still have not decided on something, it's better not to rush and to travel around the exhibitions may learn from the experience of foreign colleagues and adapt their business (the main thing is not to violate copyrights), t. To. On you any moment can descend inspiration.

Rent brand as an effective start
It's about franchising. This mysterious word lies the process of renting someone else's brand, t. E. The trademark and logo, when a little-known company can avoid the process of promotion and building trust with customers. You do not need to create a business model, and so on. N., But at the same time, you'll still be economically and legally free.

One of the best examples of such a system - a network of McDonald's. It was founded in 1955 and brought together under a single logo are many other small cafe.

The franchising system works in any area of ​​business. It may enter and Hospitality, dry cleaning, laundry, dining and so. N. Moreover, there is even a special store franchises, which is located on the site of the Franchise Association, or RAF.

Personal communication - the basis for a good start
Franchising is quite convenient, but still may not be suitable for everyone. Often happens when a person decides to establish a business in a field that is close to him and in which he was professionally competent. A popular way - by trial and error, but it is not always relevant in relation to the potential risks and losses.

On the other hand, as has been said, you have some experience in the chosen subject, and you may be familiar with some useful people, customer base, which considers you a first-class specialist, and so on. N. Accordingly, when you'll be willing to part with work under someone's beginning, you can count on the fact that part of the customers and employees who can go with you. Thus, it becomes real to minimize the costs in terms of time and the potential risk that is associated with the start of their business.

Good and inspiring example would be a cosmetic company Mary Kay. Its founder - Mary Kay Ash, she decided to leave in 45 years with a permanent job and founded his own company, where she would deal with the same things as before - sales. Its first products were cosmetic cream recipe which she bought from a friend cosmetologist. Thus, not afraid of risk and leaving a familiar life, Mary Kay has created a company that became famous around the world.

As will be appreciated, the main thing in this case is not a huge start-up capital, and his own personal skill. If you are not too lazy to gain experience in the field, where the plan to start earning, then the result will be much better. It can refer to anything that is. E. If you are planning to create a chain of restaurants, then please work in one of them, and if you plan to sell clothes, it is necessary to know the process inside and understand the logic of both sellers and buyers.

So, the moment that everyone was waiting

1. First step. After selecting suitable areas for future business should analyze the situation in it, that is. E. Familiarize with statistics, learn the dynamics of the market, the customers' wishes. In general, it can be trusted and marketing company, but if there is no extra money, then learn how to analyze and monitor trends never hurts.
2. The second step. Search for investors - this is one of the foundations, without which you will not get far. They will be primarily interested in your business plan, and if you are not able to express it on one sheet of paper, it is unlikely that they will be interested. Statistics show that one experienced investor is able to look at the first sheet to determine the potential of the project. Here, the principle: brevity - the sister of talent. Do not forget that investors are quite busy people and will not spend the time to read the plan in which you strongly poured water where there is insufficient specificity, and so on. N.
3. The third step. After the first two steps were carried out, and on your side are cash investor, you can start the registration of the company. We can not say that this is a fascinating process, so it is better to ask for help of a professional lawyer or outsourcing company . Will need to address several issues: the choice of form of legal entity, such as taxation, and so on. N.

And if needed office?
Without going into details of legislation on the legal address and other things, it can be seen that for a company that provides mainly advice, support is not needed, but the rest he needs.

In the presence of the office has its advantages and disadvantages. The benefits include the absence of problems with record keeping, as well as the ability to control the work of employees. Finally, the most important advantage - it's reliability in the eyes of the customer. It will be difficult to persuade to sign the contract, if he realizes that the firm does not seek office and its employees in case of any problem is simply nowhere.

If you do not have the money for it, then do not despair, t. To. A lot of companies begin their work, engaging management of your own home, cafes and so on. N., Periodically arranging a meeting on neutral territory. However, sooner or later is required to rent the room that will fit on the status of your firm. Yes, and work at home, not everyone can, t. To. To organize themselves is not easy, especially given the potential irritants.

The most obvious negative rent office space - is its price. If you start a small business, the cost of rent will be a serious blow to the budget. However, there is support for small businesses, and it is intended to include the provision of benefits for the removal of the room.

The main secret of success
It is understood that the secret of success - it's not huge budgets investors, cool office or the perfect business plan. The most important thing in this case - it's your ability to be a leader, as well as the ability to lead people. Not having a talent for leadership, common understanding of their actions and their evaluation, to conduct their own business will not be easy.

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