More common was the issue of this business as a real estate agency. Time does not stand still, and every day based or expanded stores, offices, office, entertainment, gaming and medical centers and many other organizations. In this connection the question arises about their own or rented premises for commercial activities. Likewise, a simple layman and often there is a need in the purchase, sale, lease any real estate. It is often necessary to look for the appropriate option on their own, but not always we can spend their time. In order to get qualified help and protect their assets from fraudsters have become more contact the real estate agency. This led to the fact that in many cities there are many such agencies. The need for the services of estate agencies (realtor firm) high and even during the global economic crisis continues to increase steadily.
In this article, we'll show you how to open a real estate agency and find a "gold mine".
So you've decided to open your real estate agency, bringing a steady income and has long-term prospects, it is necessary to develop a strategy in advance of the business and write a good, balanced business plan for the company, which will allow you to create a profitable real estate agency. If you decide to take this step, how to open a real estate agency, go ahead, we will discover all the secrets of this business.
Why open a real estate agency?
- Regardless of the fact that the agencies involved in real estate, very much, you will always find its place on the honor roll.
- Business does not depend on the time of year.
- Stability of supply and demand.
- Does not require a huge investment.
The only downside is that many realtors, gaining sufficient experience and have accumulated a base, decide to open an independent business and leave the agency. But do not despair, according to statistics manages to organize their work not for everyone, so for a few months, most returned, as the credibility of the realtors lone virtually none.
Financial expenses
Let's calculate your initial capital on the example of a large city. First, how much space? Office rental will cost you between 3,000 and 5,000 per square meter, depending on the area. Further, the cost of equipment and repair of office, about 100 000 to 300 000, a public service of your office - about 5,000 a month, the salary of the service personnel in the amount of 3 people (janitor, cleaner, electrician) will be 70 000 per month. Advertising, both external and in the media - from 100 000 to 150 000. Total: The maximum amount of initial capital, provided that the area of 50 sq.m office, turned out 775,000
Scheme of the real estate agency
- Private or legal person applies to the agency with a request for the provision of services.
- Is a contract between the agency and Turned.
- The agency employee is closest to the customized options.
- Realtor shows and gives full information about the demonstrated object to the customer.
- If the answer customer Negotiations with the second party to the transaction.
- Real estate agent helps to execute all documents and accompanies the transaction.
- After the successful conclusion of the transaction and documentation customer pays for the work of the agency.
How to open a realtor's office?
Step 1: find a source of information about buying, selling, renting a particular property. For example, they can be any mass media, are printed on the pages of interest to us the ad and information about the property, as well it could be boards and ads on the Internet. This is the way to find the inexpensive. Or you can buy a ready-made database from a specialized organization, signing her contract. The choice is yours.
Step 2: When you have decided on the source of information. go to register your agency to the bodies of the IRS at the place of residence or business activity. This you can do in two forms: as an individual entrepreneur (SP) or a legal entity, for example, LLC. Additional licenses and permits for this type of activity is not required. In the tax authorities to obtain the documents that we need. It is also necessary to develop documents and write, how much each service in your organization, it should analyze the prices for services already existing and long-standing business in the market of real estate agencies, but do not try to attract potential customers of your services to lower prices. Such a move might call into question your competence and not only failed to increase the number of transactions, and bring you a lot of losses. You need to prove to the customer that the price is higher than, for example, from a private realtor, because you are responsible for the quality of service completely for the transaction and guarantee the legality of the transaction.
Step 3: organize office. Own office - is proof of your success, but at first the office and can be rented. It is important to remember that own or rent offices must meet the same requirements, namely:
- Desirable location in an area commonly known to consumers.
- Quality repairs.
- Comfort and convenience facilities for visitors.
- Room for business talks and contracting.
- Children's play table for visitors with children.
- Equipped with computers that are connected to the network and have a common base, office equipment for copying and printing documents for each employee PBX, fax and internet access, as well as the server on which the database resides.
Step 4: Recruit employees. Your team - a "backbone" of your business. If he is weak, and the case is strong. It is best to provide for themselves literate, self-motivated people with experience in this area. Since the agent is primarily a psychologist, it should be easy to make contact with them should be comfortable when communicating, he should be able to listen and be very persuasive.
There are several specializations, which are due to the peculiarities of the real estate market: new buildings and the secondary market residential and commercial real estate, homes, land, foreign real estate. Specific separation allows to increase the skill level of realtor and raise the quality of his work, but a small real estate agencies simply unprofitable to keep specialized departments, and often one agent involved in several directions simultaneously. Only large real estate agency can afford allow the division of labor and a highly specialized employees.
In addition to specialization, the work can be carried Agent in two ways: it can take a full-time unit of the agency, that is to receive a salary and can independently form their own database and to advertise their services. How many realtors will be on your team, it's up to you. In addition to the realtors, you need a qualified lawyer, PR-manager, administrator of the website, the driver with the car, office manager and accountant. As well as staff.
Step 5: Advertising. No self-respecting company can not do without advertising, accordingly, it should also be correct. You must specify all kinds of services, write about the professionalism of the team, talk about their location and give all the contact information. Think you may have staff or your team have relatives and friends who are in need of your services, to help them, too, is advertising that works on the principle of "word of mouth".
How to open a real estate agency, we have considered in some detail, but how long will it take to return this business? Profitability agency may depend on many factors, but primarily on investments and business scale. According to statistics, the average income of a small agency brings about 200 000 net profit per month or 2.4 million a year. Above was given the highest level of financial investment, it was 775,000. So, with your business in the real estate agency you got a good income and self-sufficiency in less than 6 months. We wish you success and good luck in starting your own business!